Analysis of the LinkedIn Analytics - May-2025

Post impressions on LinkedIn refer to the number of times a post is displayed, regardless of whether it was clicked or engaged with. Here's a more in-depth explanation: 

• Definition: An impression is counted each time a post appears in a user's feed. If a user sees the same post multiple times, each view counts as a separate impression. 
• Reach vs. Impressions: While reach refers to the number of unique individuals who saw the post, impressions count the total number of views, including multiple views by the same user. Importance: 

Impressions are a key metric for assessing the visibility of content on LinkedIn. A high number of impressions suggests that the content is being widely distributed across the platform. 

• Factors Influencing Impressions: Several factors can influence the number of impressions a post receives, including the relevance of the content to the audience, the timing of the post, and the overall engagement it generates (likes, comments, shares). 
• Tracking Impressions: LinkedIn provides analytics tools that allow users to track the number of impressions their posts are receiving. This data can be used to optimize content strategy and improve overall performance on the platform. 
• Usefulness: While impressions can indicate visibility, they don't guarantee engagement. It's crucial to also monitor metrics like click-through rates, comments, and shares to understand how the audience is interacting with the content. 

In summary, post impressions on LinkedIn measure how many times a post is displayed, offering valuable insights into content visibility and distribution.

Conclusion about the above LinkedIn pictorial:

The growth of the 'Post Impressions' from 3070 t0 3996 i.e. 926 (30.16%) would appear to be purely organic, and should be a result of the constant posting done by the author (me) over the past 6-7 days, because the system computes the last week's average, for that day itself. Last I checked, the post impressions had climbed to as high as 4800+. But the moment that pace goes down, so do the statistics.

Increase of the followers from 1402 to 1431, i.e. 29 (52.00%) seems a rather high in terms of percentage, by when you see that the author (me) must have been browsing the LinkedIn.com website pretty regularly and has obviously added those many number of connections, this statistic, at this stage, is not an alarming thing. Cheers !!

CA Vikram Shankar Mathur
exceltrainerahmedabad@gmail.com